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Having a strategy is essential to generating new ideas for themselves or for a business. It allows you to identify the target, meet the needs of customers and differentiate from the competition. A good strategy optimizes resources, increases brand visibility, retains and acquires new customers.

Insights are conflicts, they are truths about human behavior and without them we cannot create successful campaigns.

Ideas are the heart, they are the switch, the turnover, the "deus ex machina" for everything that has not yet been created.